Lucky brand who owns

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Bethany Biron. Lucky Brand filed for Chapter 11 bankruptcy protection on Friday due in response to woes from the coronavirus pandemic and several years of sluggish sales. However, Lucky Brand was once a go-to destination for trendy denim and bohemian chic fashion in the s and early aughts, beloved by celebrities and mall shoppers alike. We took a look at the rise and fall of Lucky Brand, on the heels of its expected sale to SPARC Group — the owner of brands like Nautica and Aeropostale — and the announcement that it will shutter 13 stores.

Visit Business Insider's homepage for more stories. The duo's aim was to become a go-to denim destination for "great-fitting, vintage-inspired jeans. To distinguish itself from other popular denim brands, Lucky Brand added embellishments like rips, tears, and hardware to give their jeans a bit more flare.

Over the next decade, Lucky Brand's star grew, and by the early aughts it was a staple of the American mall. It helped that Lucky had loads of celebrity fans like Vanessa Hudgens and Rashida Jones, who were often spotted at company parties.

Lucky has more than stores in North America, and its merchandise is also often found in department stores like Macy's. The clothing brand filed for Chapter 11 bankruptcy protection in early July, falling victim to the pain that has been inflicted upon the retail industry during the coronavirus pandemic. ABG, which has acquired a number of retailers over the years including Barneys New York and Nine West, will own Lucky's intellectual property and oversee all licensing partnerships, new business and brand development, a press release said.

It was not immediately clear how many Lucky stores Sparc ultimately plans to keep open for business. Skip Navigation.