What is a mondeo man

It was great: reliable, economical and comfortable. In Houghton, a journalist, traded in the first-generation Mondeo for a second-generation Ghia X — this time in red.

Three years later he bought a third-generation one. You get heated seats and cooling seats — my daughter loves those. And my latest has built-in sat nav and parking assist with camera. Tony Blair identified Mondeo man as the kind of thirtysomething middle-income homeowner whose support Labour needed to defeat the Tories in the election.

David Cameron hopes the same sort of no-nonsense middle England voter will back him and the Conservatives in May. Read our First Drive review of the Ford Mondeo here.

Follow Us. Published 03 February The most High hath created medicines out of the earth, and a wise man will not abhor them. He remembered something—the cherished pose of being a man plunged fathoms-deep in business. On the thirteenth of the same month they bound to the stake, in order to burn alive, a man who had two religious in his house. New Word List Word List. Save This Word! British informal a middle-class man, seen as typically driving a Ford Mondeo and preferring to do this rather than use public transport.

The Ford Mondeo was launched in the UK in and has sold five million since on the back of popularity with both families and executives. But demand has shifted towards SUVs and lower-emission cars. So production of the Mondeo will stop at Ford's Valencia plant in early , the company said. The American car giant has been re-evaluating its business model as the motor industry shifts moves towards zero-emission motoring.

Ford plans that all its cars sold in Europe and the UK will be fully electric by , with every model having a hybrid or electric option by But for a generation of motorists it will signal the death of an icon, as the Mondeo was always more than just an executive saloon and estate vehicle. It was a reference to the centrist, no-nonsense, hard-working voter that Blair hoped his then new vision for the Labour Party could attract.

While politics long ago moved on from Blair's vision, the Mondeo remained popular, but with dwindling sales each year. The Ford Mondeo was meant to be comfortable, economical, spacious and safe. Far from flashy, but enough of a car to sit proudly on suburban drives.