Some consider the popularity of the practice is due to the ability of showing the product exactly for what it is without any adulteration advertisers usually make around the product. Being able to see what you are getting can contribute to the decision process for buying said product.
Some users have tried to make these unboxings more interesting by doing them in different ways or adding special effects. The most notable of which was an underwater unboxing of a waterproof smartphone. But even these high tech additions still show the product for exactly what it is and consumers are generally appreciative of that.
As CNN notes:. One reason is purely practical. Unboxing videos offer an unvarnished and honest peek at commercial products. We just know that they do. Video game unboxing as well as tech product unboxing is incredibly popular.
If this were , when unboxing first started gaining momentum it would really matter. But now? Think unboxing for only one type of toy. Or think setting up a specific background with your brand. Like anything else, it takes work. But should you try and start an unboxing site, good luck!
In one corner, a trio of American Girl dolls surround a Christmas tree. On the headboard, James Dean dolls and Barbies in elaborate ball gowns are stacked on top of one another in their original boxes. One of the most successful, Sandra Wells of DisneyCarToys , said she worked hour days for the first two years. Now her channel has 3. The most successful unboxers have a unique style that attracts kids and stands out from the competition, said Jim Silver, editor in chief of toy review site TTPM.
The popularity of online videos in which dolls such as Barbies are paired with the collectibles actually inspired the company to launch its own Shopkins dolls. As for Keef, he hopes one day to reach a level where toy companies seek him out. He acknowledges that some people might consider it weird that an adult would devote so much time to playing with toys intended for kids.
Twitter: ByShanLi. Woman arraigned in deadly Vegas Strip crash; no plea entered. Americans in Beijing warned of terror threat; parts of city locked down. Vegas newspaper stands up to its newly unveiled owner, casino giant Sheldon Adelson. Shan Li covered the retail and restaurant industries for the Los Angeles Times.
She previously reported on the California economy and the technology sector. A Texas native, she graduated from the business school at New York University, where she decided journalism was much more interesting than a job on Wall Street. She left The Times in The best side hustles for musicians and music lovers.
Strike at Kaiser Permanente averted two days before deadline. Channel owners can get paid a specific amount for every 1, views of an ad.
Once you set up your AdSense account, you can start making passive income from YouTube. Over time, you can grow your channel and start to earn thousands of dollars each month. But with hard work and persistence, you can start earning income each month from YouTube ads.
Many brands give away free samples or products to online influencers in exchange for an endorsement. If you develop a popular unboxing channel in a specific niche, brands may ask you to unbox their products.
For example, if you run a popular beauty channel, a curling iron or makeup vendor may want their products featured in your videos. For these promotional videos, you could make money through commission as a brand ambassador. With this model, the brand pays you for sales that come through your channel. Alternatively, a brand may offer you a flat rate for your participation. Keep in mind you need to be transparent about any endorsements to meet Federal Trade Commission guidelines.
On YouTube Premium, you can charge viewers to access your content. For example, you could charge for views of unboxing videos for particularly popular or exclusive products. Or you could charge for live-stream access so that viewers can choose to be the first ones to see your unboxing content. Some people have achieved astounding levels of success with unboxing videos.
If you have ambitions to become an unboxing star, you can follow in the footsteps of these innovators:. He also covers retro technology.
Having launched his channel under a different name in , Austin spent over a decade learning how to perfect his craft. He says it took him five years to learn how to make great videos. Even while learning, Austin focused on engaging with his audience and building community.
Started by Matthias Fredrick, Dope or Nope is full of fun, comedic unboxing videos. Matthias comes from a filmmaking family. While building his YouTube channel, Matthias relied on experience gained through work on films and commercials.
He uses his creativity to make appealing videos that have earned him over 7 million subscribers. More than just a source of unboxing videos, iJustine is a lifestyle channel that includes vlogs, cooking videos, and more.
Unboxing videos are the most popular content on iJustine, with several new videos uploaded weekly. Heralded as the best technology reviewer in the world by a Google executive, Marques Brownlee started reviewing tech products in Marques takes requests for unboxing videos and technology reviews from audience members, which help build his community. Also, he has earned a reputation for timely videos, often unboxing and reviewing new products on their release dates.
These factors have contributed to him gaining over 10 million subscribers and one billion video views. On the popular Ryan Toys Review channel, kids and parents can tune in to watch Ryan unbox and play with new toys. Ryan also gives his genuine and unfiltered opinions on new toys. Created in , Unbox Therapy has grown to over 14 million subscribers.
The channel aims to showcase the most intriguing tech products on the planet. While unboxing videos are the heart of the channel, other content types boost its appeal. Some videos feature interesting lists or highlight great deals.
Another factor that makes the channel popular is the wide array of products covered. Lewis unboxes everything from expensive, high-end products to everyday gadgets that are useful and affordable. Judner bills himself as an average guy who likes to share opinions about tech products with other consumers.
With two million subscribers, UrAvgConsumer is an up-and-coming channel in the world of unboxing videos. He also posts interesting lists and groups content in easy-to-navigate playlists. His straightforward nature and well-organized channel keep viewers engaged.
If you want to extend the reach of your unboxing channel, you should join ExpertVoice. At ExpertVoice, you can position your knowledge in your areas of interest. Many types of expertise are welcome at expertise—from sports to leisure activities to cooking and fashion. With more than one million experts in its network, ExpertVoice has become the go-to source for brands that want to unlock the power of influencer marketing.
Brands connect with experts and offer experts pro deals just for using and endorsing their product. It is a great way to earn rewards by pursuing your passions. Each expert gets a personal profile to showcase their experiences and knowledge. And experts can embed videos published on other sites—such as YouTube—to enhance their profiles.
Imagine how attractive your ExpertVoice profile could be to brands when you already have a built-in following and a venue to highlight their products through your unboxing channel. By joining ExpertVoice and partnering with top brands, members can create interesting and engaging unboxing videos of new products before they are even released to the public. Unboxing videos are an excellent way to make an impression and gain a larger following on social media channels.
These popular videos can cover every type of consumer product imaginable—from home goods and food to toys and tech gadgets. With unboxing video content, you share your honest reactions to and opinions about new products.
Many people appreciate unboxing videos because they help them make good purchase decisions. But others experience the vicarious thrill of getting something new without having to spend any money. To make your mark in the world of unboxing, you need to start with a clear focus.
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